This week (August 2 – 8) is the U.S. Department of Agriculture’s (USDA) 10th Annual National Farmers Market Week. To celebrate, we’re giving ten great reasons to get out and visit your local farmers markets.
1. Locally grown food – Most of the produce, meat, cheese and other foods you come across at the market will be locally grown, raised or produced. This cuts out the middle-men, reduces your cost and ensures you’re getting fresh food, in season and straight from the source.
2. A rainbow of variety – Sure, grocery stores offer plenty of variety these days by selling produce grown everywhere from California and Florida to South America and Europe. But you don’t have to go to the grocery store for variety. At the farmers market you’ll find a rainbow of fruits and vegetables, from breeds like Gala apples and Roma tomatoes common at the grocery store to varieties that you can only find in your area.
3. New and interesting foods – Heirloom varieties of fruits and vegetables aren’t the only new foods you might discover at the market. You’re also likely to find everything from smoked meats to canned jams and sauces to edible flowers. Many stands even allow you to try a taste before you buy.
4. Healthier meals – Shopping at the farmers market means you’ll come home with plenty of fruits and vegetables, the bedrock of a healthy lifestyle. Center your meals around the wonderful foods you find there and you’ll be contributing to the good health of your family without much thought or effort.
5. Flavor, flavor, flavor – While you may find the same or similar foods at both the farmers market and the grocery store, it’s likely what you get from your local farmer will have much more flavor than anything you can buy at Price Chopper. This is because in order for grocery store produce to hold up during long trips across the country and long stays on the shelves at the stores, fruits and vegetables sold there are generally picked well before they’re ripe. This can negatively affect both flavor and texture. On the other hand, produce sold at the market is usually picked the day before or the day of market, meaning it is picked ripe right around the time you’ll be buying and using it. Ripe fruit and vegetables means full flavor and perfect texture.
6. Finding organic or naturally grown meat and produce at a good price – Getting certified as an organic farm can be expensive for small farm owners, which means that many farmers don’t bother going through the certification process. But if you talk to your local farmers at the market, you might find that they’re practicing organic farming principles or raising their livestock organically or naturally without the official Certified Organic label. This means you might be able to get organically or naturally grown produce and meat for less than you would from a certified farmer or at the grocery store. Yet another benefit of getting to know your local farmers.
7. Getting to know local farmers – Shopping at the farmers market allows you to have direct contact with the farmers that grow the food. Take time to talk with them and find out more about what, how, where and why they grow (or make) the foods you’re considering.
8. Building community – Getting to know the staff at each farm stand is also a great way to build your community and learn more about your area. But you don’t have to limit interactions to the farmers and workers. Ask questions of and offer suggestions to fellow shoppers. Take friends and family with you, make a day out of it, and enjoy your time at the market. After all, farmers markets are all about bringing people and food together.
9. Supporting your local economy – In times like these it’s more important than ever to vote with your dollars. By choosing to shop at your local farmers market, you’re choosing to support your local economy. Not only are you investing in working farms, but you’re also ensuring that farmers can afford to hire help, which means the creation of additional jobs in your area.
10. Being kinder to the environment – When you get your food from local sources, that means less trucking or shipping, reducing the number of miles your food has to travel to get to you table. You’ll be helping to keep pollutants out of the air simply by choosing to eat food grown nearer to your home.
There you have it. Ten reasons to find your nearest farmers market and bring home a basket full of fresh summer produce. You’ll be glad you did!
"Eat well. Live well. Be well."