OUR FOUNDING STORY
It Started in a Classroom
Feed the Soul was founded by teachers in the urban core to combat food insecurity among children who lacked access to fresh, healthy food. Seeing kids struggle with learning and development due to poor nutrition inspired the creation of programs that not only provide fresh fruits and vegetables but also educate families on how to make healthier choices.
Our signature programs were first launched in 2018 under the 501(c)(3) nonprofit MyWhy. In 2024, MyWhy rebranded and established Feed the Soul as a separate entity, building the infrastructure to expand these programs across Cincinnati and, ultimately, the country.
Today, we are scaling our impact to reach more schools and more children in need.
2018
MyWhy started by urban school teachers
2020
Mobile Markets hit the road
2024
MyWhy expands to Feed the Soul
2025
Over 1 million servings distributed
OUR MISSION
Feed the Soul exists to improve the health, academic, and life outcomes of students facing nutritional deficiencies
Students can't reach their full potential on ultra-processed, low-nutrient food.
Our purpose is to ensure every student has the opportunity to Eat Great to Be Great.
Malnutrition significantly impacts the ability to focus, learn, and retain information
2 out of 3
children in our region face food insecurity
Poor nutrition affects physical health and emotional wellbeing
HOW PROGRAMS BLEND
Every Program Covers a Different Moment in a Student's Life
The EG2BG Core Curriculum (1st–12th grade) — at the center of everything we do:
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16 instructor-led, interactive classroom modules
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Connects food to brain power, mood, long-term health, and real-life decision-making
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"Health Homework" kits — curated bundles that help ensure nutritional stability outside the classroom
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Fully aligned with National and State Health Education Standards
Six programs carry the mission into every part of a student's life:
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The school day — Power of Produce, Level the Field
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School breaks — Healthy Holidays
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The growing season — Cultivating Calm
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The food system — To the Rescue
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The neighborhood — Mobile Markets
We don't just teach students what to eat — we teach them how nutrients and daily habits act as tools for success.
